I think you need to keep it simple, you need a hook, then you can explain about the strength and balance, etc... Too many words is confusing to people.
Example: They advertised this diet in AZ called, Smart for Life. They recently change it to, "Natural Weight for Optimized Living".(I think there was a copyright issue or something) I hate that new name because it's not a name, it's more like a sentence and I keep waiting to hear the real name that I can remember and go find out more. I understand why it's long, I guess you can't say just Natural Weight or just Optimized Living, it's not descriptive enough, sort of like saying, "good food".
I don't know why I bring this up, maybe I'm just tired of hearing the commercial. ;)
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Variations on a theme
Date: 10 Jun 2009 16:40 (UTC)Natural Life Coaching
I think you need to keep it simple, you need a hook, then you can explain about the strength and balance, etc... Too many words is confusing to people.
Example: They advertised this diet in AZ called, Smart for Life. They recently change it to, "Natural Weight for Optimized Living".(I think there was a copyright issue or something) I hate that new name because it's not a name, it's more like a sentence and I keep waiting to hear the real name that I can remember and go find out more. I understand why it's long, I guess you can't say just Natural Weight or just Optimized Living, it's not descriptive enough, sort of like saying, "good food".
I don't know why I bring this up, maybe I'm just tired of hearing the commercial. ;)